To reduce the impact of Meta AI features on Instagram, follow these steps, though note that some AI integrations cannot be fully disabled:
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Limit Ad Personalization:
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Go to Settings > Ads > Ad Preferences.
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Turn off Activity from Partners, Your Activity, and Categories to reduce data-driven ads.
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Adjust Suggested Content:
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Navigate to Settings > Suggested Content.
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Use Sensitive Content Control to restrict topics or select “Less” in “Specific Words and Phrases” to filter Explore/Feed suggestions.
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Control AI Chat Interactions:
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If Meta AI appears in Messages, you can’t disable it entirely, but you can:
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Mute the Chat: Swipe left on the chat and select Mute.
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Avoid engaging with the AI to minimize its presence.
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Modify Search & Explore:
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Use “Not Interested” on posts in Explore/Reels to train the AI to show less of certain content.
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Data and Privacy Settings:
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In Settings > Security > Access Data, review how Instagram uses your data. Limit permissions under Apps and Websites to reduce AI training inputs.
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Note: Complete deactivation of Meta AI isn’t possible, as features like recommendations, ads, and chatbots are core to Instagram’s functionality. These steps help minimize AI-driven content but won’t eliminate it entirely. Meta frequently updates features, so check settings periodically for new controls.