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How to turn off Meta AI on Instagram?

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JamesCarter
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(@jamescarter)
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(@samanthaal)
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To reduce the impact of Meta AI features on Instagram, follow these steps, though note that some AI integrations cannot be fully disabled:

  1. Limit Ad Personalization:

    • Go to Settings > Ads > Ad Preferences.

    • Turn off Activity from Partners, Your Activity, and Categories to reduce data-driven ads.

  2. Adjust Suggested Content:

    • Navigate to Settings > Suggested Content.

    • Use Sensitive Content Control to restrict topics or select “Less” in “Specific Words and Phrases” to filter Explore/Feed suggestions.

  3. Control AI Chat Interactions:

    • If Meta AI appears in Messages, you can’t disable it entirely, but you can:

      • Mute the Chat: Swipe left on the chat and select Mute.

      • Avoid engaging with the AI to minimize its presence.

  4. Modify Search & Explore:

    • Use “Not Interested” on posts in Explore/Reels to train the AI to show less of certain content.

  5. Data and Privacy Settings:

    • In Settings > Security > Access Data, review how Instagram uses your data. Limit permissions under Apps and Websites to reduce AI training inputs.

Note: Complete deactivation of Meta AI isn’t possible, as features like recommendations, ads, and chatbots are core to Instagram’s functionality. These steps help minimize AI-driven content but won’t eliminate it entirely. Meta frequently updates features, so check settings periodically for new controls.

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